Conversational Marketing: Talk it Up and Convert!

Marketingmustrevisitits roots. Conversational marketing must become the new norm. Digital marketing course teams must move beyond data-driven decisions and instead specialised ina customer-centric, personalized, and needs-based marketing models. It’s all about having a conversation, creating a dialogue, and reacting in real-time.

Having a chatbot makes this a reality.

Think about your existing digital marketing strategies. Are you satisfied with the results? Email marketing typically features a20% open rate and a click-through rate (CTR) of around 2.5%.the typical CTR on Adwords is about 2% and landing pages typically have a conversion rate of two.35%.believe all the prospects that aren’t being converted.believe all those lost opportunities.believe the lost revenue.

Regardless of what percentagechannelsyou employ, what percentagestrategiesyou use,within the end, it’s getting harder to get the type of returns that were once commonplace with these aforementioned approaches. Most companieswatchingtheir stats and marketing ROI would begrudgingly admit that their digital marketing strategies aren’tnearly as goodas they’d like them to be –and positivelyaren’t what theywont tobe. So, what’s happening?

Been There, Done That

Customersareconditioned by it all. There’slittle or nothey haven’t seen, experienced or heard before and they’re tuning out these strategies in droves. Justbelievewhat percentagepeople use ad-blocking software nowadays. It’s natural fora replacementmarketing approachto realizemomentum only to level out and drop off over time.this is oftenexactly what’s happening with conventional digital marketing. Customers are more aware than ever before, and they’re tuning out the well-established digital strategies. Something faster and more responsiveis required.

Speed of Response

Customers aren’t willingto attenda fewof hours,each dayora fewof days before they hear from your sales team.they needanswers and solutionsand that theywant them now. There are far too many companies that understand that speed of response is critical to winning new business. Several of your competitors have likely adopted proactive digital marketing best practices, ones focused on responding within minutes and seconds, not hours or days. The faster you respond,the upperyour percentages of closing that all-important first opportunity. Every second counts.

InsideSales.com lead response research shows how speed of response always wins.as an example, your odds of reaching a lead within 5 minutes of them arriving at your website is 100 timesaboveif you wereto undertakereaching them withinhalf-hour. You’re also 21 times more likely to qualify that lead withinthe primary5 minutes than if you wereto succeed inthem withinhalf-hour. Why the decline? Simply put, you can’t qualify a lead if your competitor has beaten you to the punch. Wait too long and your competitors will capitalize. It’s reallythat straightforward.

So,what proportionwould your company benefit if it were to qualifya betterpercentage of incoming leads at a faster rate? Better yet, how often does your sales team respond within 5 minutes of an inbound lead making contacttogether with yourbusiness? Don’t be alarmed if your current structure isn’t up to par. In fact,consistent withDrift.com, only 7% of 433 business-to-business (B2B) enterprises responded within 5 minutes, 2% within an hour, 27% withineach dayand over 55% over 5 days or neverin the least. That’stonsof wasted leads andtonsof lost sales.

Conversational Marketing

Today’s customer wants more interactionwhichdoesn’t mean tweaking your existing digital marketing strategies. It means giving them a voice, providing workable solutions and giving real-time feedbackthat makesa dialogue. It means providing a customized solution toa selectedproblemwhichmeans reacting to inbound visits with an intelligent chatbot.

A chatbot will replace your landing pages with real conversations, ones that are entirely driven by your customer. It’s not about pushing informationbentcustomerswithin thehopes they’ll act, and it’s not about tweaking a call-to-action in an endless pursuit of optimizing your conversion rates. It’s about answering customer questions in real-time and creating a dialogue that gets tothe gutsof the matter.

Our solutionis namedConnectionBot. Its purpose isto maneuveryour prospect forward by asking intelligent questionsthenfollowing up with specific responses whichcausemore intelligent questions. This personalizes the user’s experience. They drive the conversationand therefore theanswersthey supplycausea clearer picture of whatthey haveandonce theyneed it. The morean opportunityprogresses, the clearer their needs become.

ConnectionBot takes advantage ofthe increasein messaging. Aps are everywhere, and consumersaretrained to interact with them. Again, speed of response is what matters and our solutionis madeon speedin order thatyou’re responding in seconds – not minutes, hours or days. Ultimately, ConnectionBot takes advantage of the conversational marketing funnel and condenses it into three simple steps.

1. Capture: Our solution replaces your static landing pages with context-sensitive dialogue. Prospects don’tneed tosearch randomly through your website in searchof data. ConnectionBot provides potential customers with real-time feedback and helps them define their problemin order thatboth ofyou've gota clearer picture of what’s required. It’s the hand-holding your new prospects needand therefore thebest introduction new customers could possibly have.

2. Qualify: Our solution reads and reacts to the real-time input your prospects provide.meaningyour leads are qualified faster. High-value prospects are identified and given top priority, while visitors justchecking outgeneral information are directed to specific locations on your website. Younotneed toundergothe hassles of qualifying the lead. By the time you getthe knowledge, you’recognizantof who you're contacting and why.

3. Connect: High-quality leads are routed tothe acceptablecompany representativesupportedthe inquiry, territory or geographic market. By then several of the leads may have already been booked on appointments as ConnectionBot syncs with Office 365, Google and other services.

An intelligent chatbot can seamlessly guide new customers through your funnel and shorten the time it takes for youto interactthem. It means the difference between answering visitors within seconds or hoping they're still interested days later.you will havea far betteridea of qualified leads and beready toprioritize return callssupportedbyup-to-the-minute data, learn digital marketing which is booming today find the best institute which has provided the best digital marketing course in Delhi service.